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Screenshot: Ellen Köhrer

MUD JEANS Blog: Interview with Ellen Köhrer


Fashion Made Fair’ is a book regarding ethical and eco-friendly fashion labels. The authors of the book, journalist Ellen Köhrer and Magdalena Schaffrin, founder of the Greenshowroom for sustainable high-end fashion, put emphasis on presenting sustainable fashion in a modern way. The book is an excellent selection of  33 designers and labels from all over the world that put equal emphasis on sustainability as creating well-designed clothing.
The book lets you discover fair trade and sustainable fashion labels from more established brands like Vivienne Westwood, Freitag and Patagonia, but it also features a range of exciting younger fashion labels. The book itself features well-written pages, including expert talks explaining all aspects of sustainability, in combination with the beautiful imagery. Excited as we were to see several pages dedicated to Mud Jeans, we set up an interview with author Ellen Köhrer which you will find below…